How to Write a YouTube Hook That Actually Retains Viewers
About 72% of viewers click off YouTube videos within two seconds. This is a problem that even top performing YouTube channels have to deal with, especially as attention spans get shorter and shorter (those pesky phones!).
There are so many reasons why viewers could click off so your hook has to make a great case to convince them to stay.
That’s because the main body of your script could have tremendous value, but if that isn’t presented in a way that hooks them from the start (we’ll get into what that means for different niches in a bit), then they might click off before they get to that high-value part they would have loved.
How to Write Great YouTube Video Essays (6-step Guide)
Video essays are a research-heavy, long-form medium where the quality of the final video is largely determined at the script stage. Unlike other YouTube formats, production cannot save a weak argument or unclear structure.
This is why video essays require a different writing approach. Think of a video essay script as the blueprint that your house is built on. If the blueprint is off, then the house will collapse.
How to Set-up a Sustainable Scriptwriting System for Video Essay Content.
Video essays are one of the most demanding formats on YouTube. Apart from the usual filming and editing, they require scripts that are basically condensed academic papers. Done the wrong way, churning out scripts for this type of content can slow you down and burn you out.